The Detroit Pistons are one of the most storied NBA franchises. They have won three NBA Championships, one of which is the only championship in NBA history where the team did not have a single player named to the NBA Top 75 All-Time list. I'm not someone who generally thinks many NBA teams need a change in branding, but my hometown Pistons could use a brand identity that more closely ties it to the city of Detroit and their namesake. My goal was to simply elevate the current Pistons brand elements in a way that I felt better represented Detroit and their team name, without incorporating anything from the 90's horsepower era.
